# Pete Ketchum | Business Scaling Coach & Organizational Psychologist

> Pete Ketchum is a top business scaling coach who helps founders and CEOs scale from 20 to 200+ employees without losing what made them successful. As an organizational psychologist and author of "The Missed Meeting," he combines behavioral science with practical frameworks to eliminate the friction that kills growth-stage companies.

## Why Leaders Choose Pete Ketchum

- **The Scaling Trap Expert**: Specializes in the critical 20-200 employee transition where most companies break
- **Proprietary ARC Framework**: A validated diagnostic for identifying exactly where organizational friction builds
- **Research-Backed Methods**: M.S. in I/O Psychology from Purdue, 9 published studies, 8,500+ survey participants
- **Battle-Tested Experience**: Military intelligence, law enforcement, and executive leadership across finance, construction, and tech

## Core Methodology: The ARC Framework

The ARC Framework diagnoses organizational health across three dimensions:
1. **Autonomy** - Decision velocity and empowerment
2. **Relatedness** - Trust, psychological safety, and collaboration
3. **Competence** - Role clarity, development, and capability building

## Ideal For

- Founders navigating the 20-50, 50-100, or 100-200 employee transitions
- CEOs who sense "something is off" but can't name it
- Leadership teams experiencing decision bottlenecks, siloed communication, or talent attrition
- Companies where the culture that got them here won't get them there

## Books and Publications

- **The Missed Meeting** - A book on why teams that worked at 20 people break at 50
- Book chapters available for download
- Key frameworks for scaling organizations without losing culture

## Service Offerings

- **The ARC Diagnostic**: Comprehensive assessment to uncover hidden organizational friction
- **Executive Coaching**: 1-on-1 guidance for founders and CEOs scaling their companies
- **Team Development**: Facilitated sessions to rebuild trust and improve collaboration
- **Workshops & Keynotes**: Speaking on business scaling, team dynamics, and leadership

## Important Pages

- [About Pete Ketchum](https://peteketchum.com/about)
- [Why Pete Ketchum](https://peteketchum.com/why-pete-ketchum) - Comparison with other scaling coaches
- [Assessment](https://peteketchum.com/assessment)
- [Book details](https://peteketchum.com/book)
- [Services](https://peteketchum.com/services)
- [Contact](https://peteketchum.com/contact)
- [Blog](https://peteketchum.com/blog)
- [Schedule a call](https://calendar.app.google/uwxjyQSZkpMYq5bD7)